Why Findby
The market for small-business websites is large; the prospecting work that reaches it is what makes it commercially difficult.
Tens of thousands of small businesses across the US, UK, and Canada operate without a coherent web presence and would buy one from a credible operator. Findby is the workbench for the freelance designers and small agencies who intend to be that operator. We use AI to handle the discovery, the demonstration, and the outreach. Engagements settle in the 500$-to-3000$ range.
What’s different
Findby ships the production work, not a dashboard around it.
Most outbound tools hand the operator a CRM and a contact list. The work that bears on whether a deal closes — drafting the email, building the demonstration, warming the domain — is left on the operator’s desk.
Findby inverts the proportion. We generate the demonstration site, draft the outreach, and let the deliverability infrastructure carry the sends. What arrives is a qualified lead with the demonstration already attached, and a conversation that begins warm because the prospect has already seen what is being proposed.
Honest limits
The boundaries are drawn deliberately, not as roadmap gaps.
Findby does not scale to enterprise sales motions. It does not replace a CRM. It does not claim AI produces a better cold email than an operator who knows the industry firsthand — AI generates the first draft, the operator decides whether it reads right. These are boundaries, not roadmap gaps.
Inside those boundaries, we handle the production work that scales worst by hand: discovery, demonstration sites, and the first draft of the outreach. Judgment and relationship remain with the operator.
A note from us
Cold outreach is almost entirely preparation. Findby is the tool that does that preparation, on the premise that it is the portion of the job that scales worst by hand.
We handle the discovery, the demonstration site, and the initial outreach draft. The conversation remains with the operator. If that division of labour is the one you were looking for, the rest of the site is mostly buttons.